Apple’s already had a busy fall, releasing the, and . Now, it’s got “one more thing” to show us. The tech giant announced a new online-only event planned for Monday, Oct. 18, at 10 a.m. PT, 1 p.m. ET, 6 p.m. UK and 3 a.m. Tuesday AEST. Apple’s event will be streamed live via the company’s website. (Here’s everything we know about the so far.)
Apple is expected to announced its next-generation Mac computers, powered by the company’s own Apple Silicon chips. Over the past year, it’s released new versions of itsand , powered by . The company also released a surprise .
The company’s October event won’t have the same draw as its September one, during which it announced the, ahead of the holiday shopping season. Last year, Apple held three major product releases around the fall months, separating out announcements for its latest Apple Watches, iPads, iPhones and Mac computers. The releases helped propel in the company’s history, setting revenue records for the company’s iPhones, iPads and .
Part of the company’s standout success was its new M1 computers, which were praised by reviewers like CNET’s own Dan Ackerman, who. Customers liked them too, Apple said, helping push Mac sales to record levels.
During this year’s Mac-related event, Apple’s expected to expand that lineup further with its. The chips are said to offer faster performance. Apple previously powered its computers with chips made by Intel, used in Apple . (Intel, meanwhile, has while talking up its newest chips as well as .)
Apple’s also expected to announce the release date of its latest free software update for Mac computers, called.
As is typical, the company didn’t say what its product event will be about, but it offered some clues in its announcement. Apple SVP of Marketing Greg Joswiak tweeted an image similar to the announcement teaser about Apple being “unleashed.”
Apple’s used this type of language in the past when talking about its computers, and particularly its newest M1 devices. The company’s highlighted their speed and performance over previous Intel-powered Macs, as well as the competition. So it’s no surprise that whatever Apple has up its sleeves for this upcoming event, we’ll be hearing a lot about how speedy they are.
Apple included an AR-experience on its website to coincide with its announcement that iPhone and iPad users can access by clicking on the event teaser image. The AR experience largely mirrors the invite, with lights passing by as if you’re speeding through space. It also has guitar riffs reminiscent of 1980’s-era Hollywood car chases, just to give it that extra-speedy vibe.
CNET’s global team will cover Apple’s event, as it’s done with other conferences that have shifted online. Our coverage will include the real-time updates, commentary and analysis you can only get here.