According to the latest Counterpoint Research report, premium smartphones (those priced above $400) saw a 13{8c54160eed80eb00ac4f5d74c8785e95142d89daf570f201b81dc7fdc31059f3} decline in sales for the January – March period on a yearly basis. Apple held a dominant 57{8c54160eed80eb00ac4f5d74c8785e95142d89daf570f201b81dc7fdc31059f3} of the global premium market in Q1, followed by Samsung which came at a distant second with 19{8c54160eed80eb00ac4f5d74c8785e95142d89daf570f201b81dc7fdc31059f3}. Huawei rounds out the top-three with 12{8c54160eed80eb00ac4f5d74c8785e95142d89daf570f201b81dc7fdc31059f3} market share, followed by Oppo with 3{8c54160eed80eb00ac4f5d74c8785e95142d89daf570f201b81dc7fdc31059f3} and Xiaomi with 2{8c54160eed80eb00ac4f5d74c8785e95142d89daf570f201b81dc7fdc31059f3}.

Apple also accounted for 4 of the top-5 premium smartphones on the global market. The iPhone 11 was the runaway leader, accounting for 30{8c54160eed80eb00ac4f5d74c8785e95142d89daf570f201b81dc7fdc31059f3} of the sales in the segment. The 11 Pro Max (9{8c54160eed80eb00ac4f5d74c8785e95142d89daf570f201b81dc7fdc31059f3}) and vanilla 11 Pro (7{8c54160eed80eb00ac4f5d74c8785e95142d89daf570f201b81dc7fdc31059f3}) were next in line followed by the iPhone XR (6{8c54160eed80eb00ac4f5d74c8785e95142d89daf570f201b81dc7fdc31059f3}) and the Huawei Mate 30 Pro 5G (3{8c54160eed80eb00ac4f5d74c8785e95142d89daf570f201b81dc7fdc31059f3}).

Counterpoint: Flagship smartphone shipments dipped by 13{8c54160eed80eb00ac4f5d74c8785e95142d89daf570f201b81dc7fdc31059f3} in Q1, Apple had 4 of the 5 best sellers

Apple also dominated all regional rankings with China being the only outlier where Huawei was the leading premium smartphone brand. Samsung was in second place in all markets except China where Apple took that spot. The third spot in the regional rankings offered plenty of diversity with Google, Huawei, OnePlus, Xiaomi and Oppo each earning a podium spot across the 7 regions included in the report.

Devices priced in the $600 to $799 bracket grew the most in Q1 which according to Counterpoint is attributed largely to the iPhone 11’s success. The share of 5G phones in the premium segment is also growing and now accounts for 20{8c54160eed80eb00ac4f5d74c8785e95142d89daf570f201b81dc7fdc31059f3} of the premium smartphone market.


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