The future is now: why marketers must embrace automation - Global Marketing  Alliance

According to a recent study by NASSCOM, a quarter of their respondents have automated between 51{8c54160eed80eb00ac4f5d74c8785e95142d89daf570f201b81dc7fdc31059f3} and 75{8c54160eed80eb00ac4f5d74c8785e95142d89daf570f201b81dc7fdc31059f3} of their testing processes, demonstrating just how valuable this approach has become for many businesses.

But in addition to that need to just keep up with the rest, Automation testing services does also bring with it a vast number of benefits over more traditional, more time-consuming manual testing.

Most notably, automated testing allows products to be delivered far more quickly and efficiently, ultimately saving your business time and money.

Here, we’ll take a closer look at some of those other benefits and demonstrate why your organisation must embrace automated testing in 2021 and beyond.

1. Ease Concerns Over Quality Assurance

When it comes to enterprise IT and software development, quality assurance should be high on everyone’s priority list at every stage of the software development lifecycle (SDLC).

Consequently, testing is a crucial component of the SDLC if you want to achieve the necessary levels of quality. With that in mind, automation can be used to introduce more accuracy, regularity, and consistency into your testing processes to fundamentally increase the quality.

By putting automated tests in place, you can greatly reduce the risk of any bugs going unnoticed, something which can often happen with manual testing. Automation ensures bug-free product delivery and can take on a great deal of responsibility for your project’s quality assurance.

2. Remove Human Error, Improve Accuracy

Similarly, manual test errors, and the possibility of human mistakes, will be greatly reduced when you shift over to an automated approach. Automated tests will follow the exact same process in the exact same way every single time.

 While it’s wise to keep your qualified QA and software testing specialists working on the areas of your project which are of the highest importance or are under the most risk, automated tests will be advantageous elsewhere when used correctly. Look to automate tests that need to be run repeatedly, as this is where human error is most likely to creep in.

Of course, once they have been created, automated tests can then be run over and over again with no additional cost, providing a truly worthwhile return on investment.

3. Remove Human-Imposed Limitations

Automated testing is not bound by the limitations of human workers, such as office hours or the need for regular breaks, and this provides another enormous advantage for the efficiency of your project.

You can set automated tests to run based on a timer and run these test cases overnight outside of regular office hours to optimize product delivery, allowing you to accelerate the project and stick to challenging timelines. This has the potential to reduce the time spent on software testing from days to hours.

4. Optimise the Use of Resources

In many cases, quality assurance is highly monotonous and repetitive when approached manually, but automation can remove these mundane tasks, saving testing engineers time and effort to be spent elsewhere.

Your test cases can be executed at a click of a button when automated, removing hours of manual work and allow your resources to focus on other areas, either with higher risk or greater importance. Those testing engineers can then utilise this extra time to bring in further innovation to the project and add greater value to the overall delivery.

5. Reduce the Need for Specialist Skills

Artificial Intelligence (AI) systems can be employed to achieve more intuitive levels of automation, which can further streamline the QA and testing phases. AI used to enhance automated testing can easily identify any advanced developments, such as UI changes or database updates.

Your automation can handle testing processes that are far more complex and would therefore require engineers with specialist skills if done manually. Removing the need to train existing employees or hire new ones is another excellent benefit, both in terms of saving time and removing significant costs.