What are the different types of SEO? (Complete Guide)

Search Engine Optimisation is the overall procedure to make a website effortless to grasp by the help of search engines and make it user friendly. The goal is to surge the traffic coming organically from search engines by enhancing the website rankings appearing on the search engine results page (SERP). In the early 2000s, SEO was simple, but the scenario is not the same anymore. You have to consider various rules when optimising a website to please the numerous search engine ranking factors and also providing a user-friendly platform. 

In simpler terms, Search Engine Optimisation (SEO) is used for increasing the quality and quantity of traffic from organic search results. Let us break these terms down to understand what they mean:

Traffic Quality- People who are interested in your product/ service provided on the platform. Only attracting millions of visitors from across the globe is not enough. Just because a search engine is telling the audience that you are an Apple appliances’ source, but in reality, you are simply a farmer selling apples! It won’t work in your favour, and so you want to attract those audiences who are genuinely interested in your products. 

Traffic Quantity- Once your website has the right audience through the search engine results page (SERPS); the more the traffic, the better it is. 

Organic Results- Organic traffic means the traffic coming to your website is not paid for. 

How does it work? 

Have you ever wondered how does a search engine come with a long list of webpages to answer your questions? The search engines such as Google, Bing, and Yahoo! Have a crawler that gathers relevant information about the content on the internet. The crawlers gather all those 1s and 0s to the search engines to form an index. That index is then processed through an algorithm that finds similarities between all the data available with your query. This comes under the SE (Search Engine) part. So what happens in the O (Optimisation) part? 

The O in the SEO is where all the people’s content goes. This helps audiences understand what they are seeing. 

Let us understand the various types of SEO: 

On-Page SEO

All the measures you take to make your webpage user friendly or rank higher in search engines comes under this. It comprises providing premium quality content; including meta tags to aid search engines better understand your content, HTML tags for highlighting the headlines, and various elements. Avoid broken links or duplicate content/pages. 

Important Guidelines

  • Page Title Optimisation- It is a critical factor for SEO because page titles are exhibited in the search results, and thus, it must be captivating for audiences to click. Furthermore, it should be informative for the search engine bots about what the website encompasses. 
  • H1 Tag Optimisation- As aforementioned, the page title is visible in the SERPS, but the H1 tag is exhibited as the heading of a page. An optimised page contains only one H1 tag and includes similar values like the page title. Moreover, work on your headings by optimising it. Include subheadings to your H1 label for different sections. It makes it user-friendly and more comfortable for crawlers to scan your content. 

Off-Page SEO

All your promotion comes under this umbrella. It includes various techniques to be used to promote your website on the internet. It comprises of all the activities undertaken outside your website to fare better and features higher up in the SERPs. It comprises working on link building, positive feedback from customers about you on different online forums, social media marketing, etc. 

Technical SEO

This is done to mainly help search engine bots to crawl, interpret, and lead all the content pages of the site. This comprises creating a thorough XML sitemap, creating your website mobile-friendly, incorporating structured data. So, technical SEO implies precisely what the term suggests, the technological frameworks that influence the website’s visibility in search engines. 

Guidelines

  • Inspect and enhance the robots.txt for making sure that different search engines can ingress your site. 
  • Adjoin and substantiate your site with a search engine console and itemise the preferred domain. 
  • Find and fix the crawl errors through the COVERAGE report.
  • Develop an XML Sitemap and forward it to numerous search engines.
  • Create an SEO, friendly web design. Make it mobile and desktop-friendly. 
  • On-Page SEO, Off-Page SEO, and Technical SEO are the essential type. 

Content SEO

It is a subcategory of on-page SEO. It concerns the content’s quality and different ways to enhance it. Publishing quality content which is in trend and is search engines-friendly, is the ultimate combination. You can start by including SEO keywords essential for your website. Furthermore, incorporate long-tail keywords and semantically related (LSI) keywords in your titles, headings, and content. Make utilisation of schemas and well-formatted information. 

Local SEO

It concerns the local businesses, for instance, you aim to acquire consumers for your regional store, and website optimisation is a must for local SEO. Include the name of your merchandise, address, and contact details on every page of your website. Incorporate your regional merchandise schema; register your business with trusted directories like Yahoo, Yelp, Foursquare, small business, etc. 

Mobile SEO

It is a subcategory of SEO for mobile devices. It is crucial because more than 60{8c54160eed80eb00ac4f5d74c8785e95142d89daf570f201b81dc7fdc31059f3} of Google searches are done on this appliance. This number is also the ground for Google creating a mobile-first index. 

Keep these points in mind.

  • Make the site mobile-friendly. Start by running the mobile-friendly test.
  • The loading speed on the mobile is good. 
  • The website works efficiently on mobile phones. The experience is not compromised by interstitial banners and different means of assertive advertising or popups. 

Ecommerce SEO

We all know eCommerce is a big field. Search engine optimisation for eCommerce is a challenging task. You have a vast number of pages to optimise, and it gets challenging to promote. 

Important Factors

  • Start with your homepage and category pages. Optimise them well before operating on the product pages. 
  • Product page optimisation based on keyword research.
  • All visual elements should be optimised.
  • Provide basic schemas such as products, offers, etc. 
  • Promote your store on social media networks.

Isn’t SEO is a fascinating topic? Indeed, it is. People may think of it as a little daunting but do not give up on it. If you feel you are getting stuck with the topic and the technicalities, there are always people out there to help you. Students pursuing digital marketing courses can easily find nursing assignment help available online. If you feel discombobulated, reread the piece, and give it a go. We hope this piece of information has helped you in clearing some of your doubts about the SEO. Follow your own pace to unfold the learning because we assure you it is worth it.