Which smartphone should you choose? Adverts on the telly, in your inbox, at the bus stop, on billboards: you’re bombarded with new smartphones. How do you choose one?

Your mobile network or carrier will probably offer you a new package, an enticing deal with a new and upgraded smartphone. Do you take it?

The best way to know about products and services is from other people who share their experiences. Word-of-mouth is the traditional way of learning, and that has developed into social media and reviews websites. Reading about customers’ who’ve bought and used a specific smartphone you’d like, learning about the phone’s pros and cons, and the customer service of the network or phone manufacturer when things didn’t go right, all help to make better-informed decisions.

That’s why tech products reviews on platforms such as uk collected reviews hold such high value. These are not adverts and paid-for reviews: these are real-world people sharing their honest opinions, ratings and reviews of products.

What to look for in a new smartphone:
#1: Customer Service:
In the unfortunate event of the phone malfunctioning, you want to know that you can send it off to a technical support centre to assess and repair or replace your smartphone. These devices aren’t cheap and they’re packed with high-tech wizardry that puts some laptops to shame for processing power and functions. Read up to see which brand or provider offers the best backup.

#2: Android or iOS:
This is a debate that will probably rage for many more decades to come: Android versus iOS. Android is an operating system developed by Google for smartphones. Apple owns iOS, and this platform is exclusive to their devices. While iOS is easier to use, Android offers more customization and a larger app store. There are pros and cons to each operating system, but it comes down to preference. Some people live and breathe for iOS while others feel the same way about Android. See which operating system you find most enjoyable to use.

#3: Camera:
We take our smartphones everywhere we go and their cameras have become an everyday part of our lives. Some smartphones boast 2 or more cameras on their front and rear panels for various types of photos and videos, but don’t be too drawn in by the number of megapixels: instead, look for the camera’s aperture size. The lower the number, the better the camera lens will be for taking higher quality photographs.

#4: Storage:
Apps take up a lot of storage space. The more apps you have, the more storage space you will need. Also, the camera can take photos and videos in higher resolution and in greater detail, and those all gobble up storage too. Don’t look at phones with less than 32GB of storage space. Most Android-backed smartphones will be able to expand the storage space through external storage cards, to beef up your phone storage to 256GB. Apple’s iPhones are locked in at their storage sizes, meaning only 16GB to 256GB – but you pay dearly for the larger storage.